Vice pres >February 13, 2015
By David Vance
Ramon Rionda has dedicated a very long time to horse race in Latin America, and as you go along he has got witnessed a landscape that is ever-changing has needed continuous alterations with regards to company priorities. Like racetracks into the united states of america and throughout the world, terms like branding and packaging and product distribution—unfamiliar to rushing somewhat significantly more than a decade ago—have end up being the focus that is primary South United states songs.
Rionda was raised within the sport due to their daddy’s love for race and reproduction. Today, he’s effortlessly one of many earth’s busiest battle track professionals in the part as vice president of racing for Codere, an important international video video gaming business located in Madrid, Spain.
All of it began for Rionda as being a 5-year-old as he would join their family members for the time of rushing at Hipodromo de las America in Mexico City, along with other songs throughout Latin America. His dad, Ramon Rionda Sr., ended up being a fruitful breeder and owner who competed in the greatest degree. Commitment into the sport has permitted the son become earnestly active in the development of a business that is completely new from his times as a fan.
“I nevertheless love the horse racing—the pageantry, your competition, the challenges—but the business enterprise model has brought for a entirely brand new impact,” he stated. “Today, it is about creating a effective brand name and then packaging and dispersing it precisely. Competition when it comes to video gaming and activity group of followers calls for a even more imaginative approach being a practical business consideration.”