Ramon Rionda Focused On Latin Rushing
Vice pres >February 13, 2015
By David Vance
Ramon Rionda has dedicated a very long time to horse race in Latin America, and as you go along he has got witnessed a landscape that is ever-changing has needed continuous alterations with regards to company priorities. Like racetracks into the united states of america and throughout the world, terms like branding and packaging and product distribution—unfamiliar to rushing somewhat significantly more than a decade ago—have end up being the focus that is primary South United states songs.
Rionda was raised within the sport due to their daddy’s love for race and reproduction. Today, he’s effortlessly one of many earth’s busiest battle track professionals in the part as vice president of racing for Codere, an important international video video gaming business located in Madrid, Spain.
All of it began for Rionda as being a 5-year-old as he would join their family members for the time of rushing at Hipodromo de las America in Mexico City, along with other songs throughout Latin America. His dad, Ramon Rionda Sr., ended up being a fruitful breeder and owner who competed in the greatest degree. Commitment into the sport has permitted the son become earnestly active in the development of a business that is completely new from his times as a fan.
“I nevertheless love the horse racing—the pageantry, your competition, the challenges—but the business enterprise model has brought for a entirely brand new impact,” he stated. “Today, it is about creating a effective brand name and then packaging and dispersing it precisely. Competition when it comes to video gaming and activity group of followers calls for a even more imaginative approach being a practical business consideration.”
Codere owns over 57,000 video video video gaming devices global and it is an active owner and supervisor of battle songs in Mexico, Uruguay, Panama, and Brazil.
Rionda is intimately mixed up in day-to-day challenges associated with the specific tracks, while additionally wanting to guide the general development of Codere’s race division.
“I’ll acknowledge I never expected being this active in the day-to-day operations of many tracks, while additionally wanting to start to see the big photo in regards to development,” he stated during some slack from their travels to see a Codere procedure. “It really is really challenging, but it is one thing i like doing. With numerous operations, you will find numerous problems that have to be addressed for a day-to-day foundation.
“Fortunately, we now have solid administration workers after most of our properties. I am allowed by them to try and concentrate on new possibilities and make an effort to be proactive in that respect. I could be obligated to be much more reactive and lose sight associated with main target, which will be growing the business. without them,”
The expansion of simulcasting and account deposit wagering, for instance, therefore the undeniable fact that Codere’s songs in Latin America all come under the exact same time areas since the united states of america, creates a much greater window of opportunity for possible development.
“All tracks—not simply into the U.S. or Latin America—are up against the task to cultivate their company by adopting the number of choices using the new technology. Your competition when it comes to video gaming and activity buck is genuine,” Rionda stated. “This means we must nevertheless keep our give attention to fundamental consumer service—the patron—while that is on-track acknowledging the really challenging opportunities for sharing our signals and receiving quality rushing through off-track wagering and simulcasting and ADWs. It really is a fascinating mix that modifications just about every day.
“As a business, item distribution is among the most main aim, so we feel we must introduce the areas to Latin race. We feel it is a secret that is well-kept the united states.”
With Latin breeders becoming even more active during the horse product sales in Kentucky, Florida and ny, and prominent breeders spending in major farm operations in Lexington and Ocala, Rionda is motivated by current development and increased understanding.
“It is my task to reveal our product to as much racing jurisdictions as you can, together with convenience using the time areas causes it to be more available and much more appealing,” he stated. “there is absolutely no question it is an universe that is expanding therefore being aggressive in areas typical towards the retail company additionally apply to horse race today.
Rionda recently made plans for the sign from Hipodromo de las Americas to be gotten via TwinSpires.com.
“which is an essential step that is first” he stated. “The increase into the Hispanic populace in the U.S. means our target demographics enhance substantially, meaning we are able to drive more possible battle fans to ADWs aswell as simulcast parlors and competition songs through the entire U.S.
“Ideally, it turns into a win-win idea.”
A week that is normal Rionda is definately not normal. While wanting to orchestrate the continuing company potential from their workplace at Codere America headquarters in Buenos Aires, Argentina, their existence is always required at one of several songs. Which makes for an travel that is incredibly demanding, including occasions when he must travel to Mexico to meet up with administration workers at Hipodromo de las Americas, or even to Panama, where Hipodromo Presidente Remon is based. He additionally represents Codere’s interests in the board of directors at Hipodromo Nacional de Maronas in Montevideo, Uruguay.
In addition, Rionda provides their expertise being a help supply for Codere Brazil’s administration operations, that will be run by handling manager Andre Gelfi. A city of 2 million people about 200 miles from Sao Paulo, to other racing jurisdictions worldwide in another pioneering move for the gaming giant, Gelfi recently announced an exclusive joint agreement to send the racing signal from Jockey Club Parana, in Curitiba.
“for me, but many times it’s just necessary that I be on location if there are issues that require my personal attention,” Rionda explained like I said, we have very capable management personnel at all of our locations and that relieves a lot of pressure.
Due to the travel needs, Rionda admits himself to sleep whenever possible in a slightly reclined airplane seat or in an airline terminal that he has conditioned. “It is perhaps perhaps not an adverse for me personally. It is the things I should do to have the job done. And so I just do so,” he said.
Rionda, whom talks four languages fluently, life in Buenos Aires, Argentina, together with spouse, Jennifer, and child, Sophia.
Rionda and Codere in addition to federal federal government of Panama recently hosted the Clasico del myukrainianbride.net – find your latin bride Caribe, perhaps one of the most prestigious races for 3-year-olds in Latin America, when it comes to 2nd right 12 months. Horses off their Latin nations compete annually in the case. This present year’s competition attracted top 3-year-olds from Panama, Mexico, Puerto Rico, Venezuela, Dominican Republic, and Panama. The 2013 competition ended up being won by Diamante Negro, representing Mexico.
“The passion continues to be for horse racing in Latin nations,” he stated. “the task now’s to look at the way we can collectively expand our perspectives through innovative marketing and provided company goals. We face the demands that are same industry synergy since the United States faces. It is as much as us to keep in the leading edge and locate a suitable way by utilizing the characteristics of Thoroughbred rushing using the brand new technology. The impact never ever stops to improve. in that respect”